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The following table summarizes the relationship between central tendency, distribution shape, and levels of measurement -- with the preferred measures listed.

Preferred Measure of Central Tendency when:
?
Positively of Negatively Skewed Symmetrical
? ? ? ?
Nominal? Mode Nominal? Mode
Ordinal? Mode or Median Ordinal? Mode or Median
Interval-Ratio? Median Interval-Ratio? Mean

Remember to consider both distribution shape and measurement level when choosing the appropriate measure of central tendency.

 
 
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