Once I promised myself that I would keep up with all the "technological innovations". Of course, it is not possible that the clearest example was my ignorance of the creature called TikTok. Do you know?
TikTok is a social platform that allows you to create short, some seconds videos using a very convenient mobile app. You may ask how this differs from Snapchata, YouTube, IGTV (!) and similar? The answer, however, comes as little surprise: form.
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TikTok is primarily vertical video*, which arises from an extensive music database, in the system, various components (such as filters or duets), as well as trends and problems created by the company, the participating community of young people. But before we get to it, a brief history. The Tiktok app was created in 2016 in China and functioned under the name Douyin. Two years later Tictoc took over and teamed up with musical.ly, who was famous for primarily lipsincing**. This led to TikTok very quickly "acquiring" more than 500 million users worldwide (data from September 2018).