MKT 443

Instructor:

Professor Harvey

Email: professor@davetteharvey.com

MKT 443: Strategic Marketing Management-Advanced

You are required to make arrangements to attend one of the Webinar conferences that will be hosted once a week for the duration of this course. For your convenience I have arranged two different meeting times. I will also email you an invitation from www.vyew.com to be able to access that class meeting via webinar. You may choose between the two meeting times listed below:

Tuesday(s), 9:30am - 11:30am (Pacific Standard Time)

Bridge Line: 1-218-862-6114

Access Code: 231737

Or

Wednesday(s), 5:00pm - 7:00pm (Pacific Standard Time)

Bridge Line: 1-218-862-6114

Online Classroom: http://vyew.com/231737/StrategicMarketingManagementAdvanced Click Here

Remember that you need to dial in on the bridgeline if you don't have headphones to plug into your computer and log into the online classroom for full access.

Strategic marketing management is the process of creating satisfied customers through the integration of all business functions and through the continuous search for a sustainable competitive advantage through innovation.

Although this is an advanced course, you don't need to have any specific background in business to take this course ? it is advanced because of the rigorous approach in which we will be covering strategic marketing management and applying the principles that are being taught during the course.

...