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International Search Engine Optimization

ISEO 3311

University of Alaska Anchorage

Instructor:

Dr Doomain

Email: multilinkbuilding@gmail.com

Course Description

I. Introduction to International SEO

Definition of International SEO

Importance of International SEO

Key differences between International SEO and Domestic SEO

II. Understanding International Search Engines and Languages

Overview of popular international search engines

Understanding language and cultural differences

Importance of keyword research in different languages

III. Technical SEO for International Websites

Domain structure and country targeting

Hreflang tags and canonical tags

Website speed and mobile optimization

IV. Content Strategy for International SEO

Developing a content strategy for international audiences

Creating content that resonates with different cultures

Localizing content for different markets

V. Link Building and Off-Page SEO for International Websites

Building international backlinks

Importance of social media in international marketing

Managing local directories and citations

VI. Measuring and Analyzing International SEO Performance

Setting up international tracking and analytics

Measuring international website traffic and conversions

Analyzing and optimizing international SEO campaigns

VII. Conclusion and Future Trends in International SEO

Recap of key takeaways

Trends in international SEO

Future developments in international SEO

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WHAT TO DO NEXT:

  1. Perform basic content editing (e.g. Syllabus, Meet the Professor, Handouts, Assignments).
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  3. Change your status to OPEN under Site Settings.
  4. Announce the URL to your students and have them register (your course directory will be created automatically).
 
Last modified 21 Apr 2023 11:39 AM by Dr D.  
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