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Watch industry

XAOP 9812

University of Chicago

Instructor:

Barbara Salaman

http://assets.timex.com/html/our_company_intl.htmlTaking the example of famous fashion houses, more and more watch brands are opening their own boutiques. It all began with the first companies entering Asian markets, especially Chinese, where the structure of trade looks quite different than in Europe. There, company boutiques were a must, but it soon turned out that this sales concept would also work outside Asia. So the first boutiques began to appear in the cities most visited by tourists: Paris, New York, London and places where the rich and famous rest such as Cannes and St. Tropez. With the emerging new markets, the Swatch Group has created its own concept - Tourbillon boutiques where you can buy watches from several brands belonging to this group (Breguet, Harry Winston, Blancpain, Glashütte Original, Jacquet Droz, Omega and Swatch) and the Hour Passion chain ( on Flik-Flak watches starting and Ending on Longines).

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Last modified 7 Aug 2019 5:09 AM by Barbara S.  
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